Roberto Lazzeroni was born in Pisa, the town where he has chosen to live and work. He began his career studying art and architecture in Florence, a specialization which he defines as fundamental for the following approach to the world of “industrial product”. In the 1980s he made his professional debut with a series of important works in the field of interior architecture. Receptive to the history of design, he uses the concept of industrial geometries which are free of frivolous affectations. Talking about his own projects Lazzeroni uses the expression “sentimental” design and the outcome is a real tension between past and future. Roberto Lazzeroni’s life in design is a highly dynamic professional itinerary that today sees him engaged on many fronts, with prestigious partnerships, art direction, contract and interior projects in many parts of the world.